From the people who brought you Menchies, comes MidiCi, a "fast-fine" pizzeria concept, serving up fresh Neapolitan fare, in a casual yet elegant setting. How do you rival the success of a franchise juggernaut? Times10 set out to capture the uniqueness in the brand from concept to execution, sending millennials flocking to join in the experience.
Our strategy is always rooted in a clear, concise message designed to resonate. In order to generate a piercing effect on an otherwise crowded pizzeria marketplace, our goal at Times10 is to zero in on what makes MidiCi unique from the rest.