MidiCi Pizza

People Are The Best Thing That Can Happen to Anyone

Our Approach

From the people who brought you Menchies, comes MidiCi, a "fast-fine" pizzeria concept, serving up fresh Neapolitan fare, in a casual yet elegant setting. How do you rival the success of a franchise juggernaut? Times10 set out to capture the uniqueness in the brand from concept to execution, sending millennials flocking to join in the experience.


Our strategy is always rooted in a clear, concise message designed to resonate. In order to generate a piercing effect on an otherwise crowded pizzeria marketplace, our goal at Times10 is to zero in on what makes MidiCi unique from the rest.


Social Media




MidiCi Pizza

MidiCi - National Pizza Day from Times 10 on Vimeo.

The Results

  • 17.6K


  • 1,214

    Pizzas / Month

  • 24.6

    Pageviews / Min