NBA superstar Carmelo Anthony approached Times10 to produce an impactful video piece. The end result, entitled "Bright Lights" premiered on opening day at Madison Square Garden in 2014. It reenergized the audience, brought fans to their feet, and highlighted Carmelo's journey through New York City, and commitment to the franchise. We teamed up yet again on Carmelo's passion project, the Puerto Rican Football Club, where he announced his ownership of the newly developed team. Our creative team traveled to Puerto Rico to shoot exclusive footage, where it was subsequently screened during the official press conference.