Director of Social Media

Position Overview:

We are a respected social media management/branding company based in Burbank. Our office, although casual and fun loving, is highly focused. Our diverse clients range from high profile individuals to fast-growing restaurant chains, from multi-national corporations to local powerhouses.The ideal candidate realizes that social media represents an integral piece of an integrated marketing strategy. He or she is passionate about social media and believes in its power to influence behavior and drive sales and visibility. The Social Media Manager is responsible for developing and executing a clearly defined social media strategy in a manner that supports marketing & customer support initiatives while increasing brand equity and online awareness.This position is responsible for evaluating, planning, organizing, managing, and contributing to all social media channels in an effort to achieve corporate objectives while ensuring a consistent marketing message and strengthening our position in the market.

Responsibilities:

  • Analyze and evaluate both existing and potential social media activities and strategies
  • Conduct, gather and analyze market research to determine social media opportunities and competitiveness
  • Identify, interpret, and capitalize on social media trends
  • Plan, manage, coordinate and execute all social media programs & initiatives
  • Develop unique value propositions, business partnerships, and social media programs that are targeted toward key customer segments
  • Achieve targeted results and ensure timely and effective execution of social media tactics and programs
  • Develop benchmark criteria to measure the effectiveness of social media programs and implement improvements as required
  • Participate and initiate online conversations across a variety of channels
  • Educate and prepare key messaging and presentation material for clients
  • Measure the success of social media activities and report the results directly to the CEO
  • Use social listening tools to monitor online conversations
  • Create, maintain and execute a social media editorial calendar and posting scheduleJob Requirements:
  • A track record of performance excellence meeting targets and objectives
  • Strong analytical, planning, forecasting and research skills
  • Excellent communication and writing skills is a must
  • The ability to manage multiple priorities and demanding timeframes
  • Knowledge and understanding of technology, search, new trends and the latest in social media innovation
  • Must excel at online research, possess excellent writing skills and have the ability to create editorial content at a moment’s notice
  • Experience in advertising, public relations, and online marketing a must
  • Proficient with Microsoft Office products
  • Proficient with social media tools such as Spreadfast, Trello, Hootsuite, ManageFlitter, etc.
  • Ability to integrate social media into broader marketing campaigns
  • Ability to identify threats and opportunities within the user generated content space and make quick decisions
  • Experience in integrating content into multiple social distribution channels
  • Proven track record of listening & engaging with the online community and acting on their behalf
  • Knowledge of photoshop and Indesign is a plus

Required Experience:

3+ years of direct social media experience in a professional, Agency and/or entertainment work environment; Past work with handling major social media accounts- from curating the content, to drafting the associated copy.

This is a full-time job opportunity.

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